C. Berthon: search on Z-Library

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1

Caricatures, cartoons, spoofs and satires: political brands as butts

Anjali Suniti Bal, Leyland Pitt, Pierre Berthon, Philip DesAutels

Journal:

Journal of Public Affairs

Year:

2009

Language:

english

File:

PDF, 179 KB

english, 2009

2

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Pierre R. Berthon, Leyland F. Pitt, Kirk Plangger, Daniel Shapiro

Journal:

Business Horizons

Year:

2012

Language:

english

File:

PDF, 623 KB

english, 2012

3

Creative consumers: awareness, attitude and action

Fortin, David, Berthon, Pierre, Campbell, Colin, Pitt, Leyland, McCarthy, Ian

Journal:

Journal of Consumer Marketing

Year:

2011

Language:

english

File:

PDF, 513 KB

english, 2011

4

Hide and uncover: the use of secrets in marketing

Fedorenko, Ivan, Berthon, Pierre, Edelman, Linda

Journal:

Journal of Marketing Management

Year:

2020

Language:

english

File:

PDF, 1.92 MB

english, 2020

5

Event sponsorship and ambush marketing: Lessons from the Beijing Olympics

Leyland Pitt, Michael Parent, Pierre Berthon, Peter G. Steyn

Journal:

Business Horizons

Year:

2010

Language:

english

File:

PDF, 153 KB

english, 2010

6

Ad Lib: When Customers Create the Ad

Pierre Berthon, Leyland Pitt and Colin Campbell

Journal:

California Management Review

Year:

2008

Language:

english

File:

PDF, 3.82 MB

english, 2008

7

Speciation studies in relation to magnesium bioavailability. Formation of Mg(II) complexes with glutamate, aspartate, glycinate, lactate, pyroglutamate, pyridoxine and citrate, and appraisal of their potential significance towards magnesium gastrointestinal absorption

Colette Blaquiere, Guy Berthon

Journal:

Inorganica Chimica Acta

Year:

1987

Language:

english

File:

PDF, 904 KB

english, 1987

8

Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing

Kietzmann, Jan, Pitt, Leyland, Berthon, Pierre

Journal:

Business Horizons

Year:

2015

Language:

english

File:

PDF, 219 KB

english, 2015

9

Ritual and Identity in Rural Mesopotamia: Hirbemerdon Tepe and the Upper Tigris River Valley in the Middle Bronze Age

Nicola Laneri,, Mark Schwartz,, Jason Ur,, Anacleto d’Agostino,, Remi Berthon,, Mette Marie Hald,, Anke Marsh,

Journal:

American Journal of Archaeology

Year:

2015

Language:

english

File:

PDF, 3.79 MB

english, 2015

10

Caravans, camel wrestling and cowrie shells: towards a social zooarchaeology of camel hybridization in anatolia and adjacent eegions

Çakırlar, Canan, Berthon, Rémi

Journal:

Anthropozoologica

Year:

2014

File:

PDF, 771 KB

2014

11

La carie dentaire comme maladie chronique, vers une nouvelle approche clinique

Thomas Trentesaux, Brigitte Sandrin-Berthon, Chantal Stuckens, Olivier Hamel, Christian Hervé

Journal:

La Presse Médicale

Year:

2011

Language:

french

File:

PDF, 100 KB

french, 2011

12

Understanding Consumer Conversations Around Ads in a Web 2.0 World

Campbell, Colin, Pitt, Leyland F., Parent, Michael, Berthon, Pierre R.

Journal:

Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 1.27 MB

english, 2011

13

CGIP: Managing Consumer-Generated Intellectual Property

Berthon, Pierre, Pitt, Leyland, Kietzmann, Jan, McCarthy, Ian P.

Journal:

California Management Review

Year:

2015

Language:

english

File:

PDF, 470 KB

english, 2015

14

Position Control of a Sensorless Stepper Motor

Bendjedia, M., Ait-Amirat, Y., Walther, B., Berthon, A.

Journal:

IEEE Transactions on Power Electronics

Year:

2012

Language:

english

File:

PDF, 1.56 MB

english, 2012

15

Beyond market orientation: A conceptualization of market evolution

Pierre Berthon, Morris B. Holbrook, James M. Hulbert

Journal:

Journal of Interactive Marketing

Year:

2000

Language:

english

File:

PDF, 226 KB

english, 2000

16

“Yes, and...”: What improv theater can teach service firms

Robson, Karen, Pitt, Leyland, Berthon, Pierre R.

Journal:

Business Horizons

Year:

2015

Language:

english

File:

PDF, 250 KB

english, 2015

17

Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis

Berthon, Pierre, Nairn, Agnes, Money, Arthur

Journal:

Marketing Education Review

Year:

2003

Language:

english

File:

PDF, 1.67 MB

english, 2003

18

How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It

Berthon, Pierre, Treen, Emily, Pitt, Leyland

Journal:

GfK Marketing Intelligence Review

Year:

2018

Language:

english

File:

PDF, 902 KB

english, 2018

19

Insights from ecology: an ecotone perspective of marketing

Gerard Prendergast, Pierre Berthon

Journal:

European Management Journal

Year:

2000

Language:

english

File:

PDF, 212 KB

english, 2000

20

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

Pierre Berthon, Leyland Pitt, Michael Parent and Jean-Paul Berthon

Journal:

California Management Review

Year:

2009

Language:

english

File:

PDF, 296 KB

english, 2009

21

U-commerce: Expanding the universe of marketing

Richard T. Watson, Leyland F. Pitt, Pierre Berthon, George M. Zinkhan

Journal:

Journal of the Academy of Marketing Science

Year:

2002

Language:

english

File:

PDF, 2.15 MB

english, 2002

22

Elucidating Elusive Ensembles:: The Strategic Value of Informal Internet Networks

Rian Van Der Merwe, Leyland Pitt, Pierre Berthon

Journal:

European Management Journal

Year:

2004

Language:

english

File:

PDF, 539 KB

english, 2004

23

Corollaries of the collective: The influence of organizational culture and memory development on perceived decision-making context

Pierre Berthon, Leyland F. Pitt, Michael T. Ewing

Journal:

Journal of the Academy of Marketing Science

Year:

2001

Language:

english

File:

PDF, 1.68 MB

english, 2001

24

User-Friendly Platinum Catalysts for the Highly Stereoselective Hydrosilylation of Alkynes and Alkenes

Dierick, Steve, Vercruysse, Emilie, Berthon-Gelloz, Guillaume, Markó, István E.

Journal:

Chemistry - A European Journal

Year:

2015

Language:

english

File:

PDF, 475 KB

english, 2015

25

To Serve or Create? Strategic Orientations Toward Customers and Innovation

Pierre Berthon, James M Hulbert and Leyland F. Pitt

Journal:

California Management Review

Year:

1999

Language:

english

File:

PDF, 339 KB

english, 1999

26

The magic of secrets

Pitt, Leyland, Berthon, Pierre, Ferreira, João

Journal:

Business Horizons

Year:

2015

Language:

english

File:

PDF, 145 KB

english, 2015

27

True, fake and alternative: a topology of news and its implications for brands

Berthon, Pierre, Pehlivan, Ekin, Yalcin, Taylan, Rabinovich, Tamara

Journal:

Journal of Product & Brand Management

Year:

2019

Language:

english

File:

PDF, 170 KB

english, 2019

28

Cellulose-based aerogels

F. Fischer, A. Rigacci, R. Pirard, S. Berthon-Fabry, P. Achard

Journal:

Year:

2006

Language:

english

File:

PDF, 964 KB

english, 2006

29

The Theory and Practice of Advertising

Berthon, Pierre, Robson, Karen, Pitt, Leyland

Journal:

Journal of Advertising Research

Year:

2013

Language:

english

File:

PDF, 80 KB

english, 2013

30

Mining messages: Exploring consumer response to consumer- vs. firm-generated ads

Ekin Pehlivan, Funda Sarican, Pierre Berthon

Journal:

Journal of Consumer Behaviour

Year:

2011

Language:

english

File:

PDF, 606 KB

english, 2011

31

When customers get clever: Managerial approaches to dealing with creative consumers

Pierre R. Berthon, Leyland F. Pitt, Ian McCarthy, Steven M. Kates

Journal:

Business Horizons

Year:

2007

Language:

english

File:

PDF, 222 KB

english, 2007

32

Market orientation and business performance: some European evidence

Pitt, Leyland, Caruana, Albert, Berthon, Pierre R.

Journal:

International Marketing Review

Year:

1996

Language:

english

File:

PDF, 211 KB

english, 1996

33

Tracking Back-Talk in Consumer-Generated Advertising

Campbell, Colin, Pitt, Leyland F., Parent, Michael, Berthon, Pierre

Journal:

Journal of Advertising Research

Year:

2011

Language:

english

File:

PDF, 240 KB

english, 2011

34

Brand custodianship:: A new primer for senior managers

Noel Capon, Pierre Berthon, James M Hulbert, Leyland F Pitt

Journal:

European Management Journal

Year:

2001

Language:

english

File:

PDF, 241 KB

english, 2001

35

A fully well-balanced, positive and entropy-satisfying Godunov-type method for the shallow-water equations

Berthon, Christophe, Chalons, Christophe

Journal:

Mathematics of Computation

Year:

2015

Language:

english

File:

PDF, 383 KB

english, 2015

36

Higher Omega-3 Index Is Associated with Better Asthma Control and Lower Medication Dose: A Cross-Sectional Study

Stoodley, Isobel, Garg, Manohar, Scott, Hayley, Macdonald-Wicks, Lesley, Berthon, Bronwyn, Wood, Lisa

Journal:

Year:

2019

Language:

english

File:

PDF, 561 KB

english, 2019

37

Synthetic and structural studies of NHC–Pt(dvtms) complexes and their application as alkene hydrosilylation catalysts (NHC = N-heterocyclic carbene, dvtms = divinyltetramethylsiloxane)

Guillaume Berthon-Gelloz, Olivier Buisine, Jean-François Brière, Guillaume Michaud, Sébastien Stérin, Gérard Mignani, Bernard Tinant, Jean-Paul Declercq, David Chapon, István E. Markó

Journal:

Journal of Organometallic Chemistry

Year:

2005

Language:

english

File:

PDF, 476 KB

english, 2005

38

The Social Media Release as a public relations tool: Intentions to use among B2B bloggers

Peter Steyn, Esmail Salehi-Sangari, Leyland Pitt, Michael Parent, Pierre Berthon

Journal:

Public Relations Review

Year:

2010

Language:

english

File:

PDF, 99 KB

english, 2010

39

Changing channels: The impact of the internet on distribution strategy

Leyland Pitt, Pierre Berthon, Jean-Paul Berthon

Journal:

Business Horizons

Year:

1999

Language:

english

File:

PDF, 966 KB

english, 1999

40

Japon: Les Enjeux Du Futur || LES FORMES DE LA PRATIQUE RELIGIEUSE AU JAPON : PERSISTANCE ET CHANGEMENT

Jean-Pierre BERTHON

Journal:

Year:

1989

Language:

french

File:

PDF, 1.19 MB

french, 1989

41

Heat and light colour stability of beverages coloured with a natural carotene emulsion: Effect of synthetic versus natural water soluble antioxidants

Mesnier, Xavier, Gregory, Charlotte, Fança-Berthon, Pascale, Boukobza, Fabienne, Bily, Antoine

Journal:

Food Research International

Year:

2014

Language:

english

File:

PDF, 654 KB

english, 2014

42

Detection of blunders in gyro-theodolite observations

Berthon Jones, P.

Journal:

Australian Surveyor

Year:

1970

Language:

english

File:

PDF, 759 KB

english, 1970

43

Turning competitive advantage into customer equity

Leyland F. Pitt, Michael T. Ewing, Pierre Berthon

Journal:

Business Horizons

Year:

2000

Language:

english

File:

PDF, 983 KB

english, 2000

44

Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories

Murgolo-Poore, Marie E., Pitt, Leyland F., Berthon, Pierre R., Ewing, Michael T.

Journal:

Journal of Marketing Management

Year:

2002

Language:

english

File:

PDF, 226 KB

english, 2002

45

Buried with turtles: the symbolic role of the Euphrates soft-shelled turtle (Rafetus euphraticus) in Mesopotamia

Berthon, Rémi, Erdal, Yılmaz S., Mashkour, Marjan, Kozbe, Gülriz

Journal:

Year:

2016

Language:

english

File:

PDF, 1.48 MB

english, 2016

46

Brands, Truthiness and Post-Fact

Berthon, Pierre R., Pitt, Leyland F.

Journal:

Journal of Macromarketing

Year:

2018

Language:

english

File:

PDF, 294 KB

english, 2018

47

IPr* an easily accessible highly hindered N-heterocyclic carbene

Berthon-Gelloz, Guillaume, Siegler, Maxime A., Spek, Anthony L., Tinant, Bernard, Reek, Joost N. H., Markó, István E.

Journal:

Dalton Transactions

Year:

2010

Language:

english

File:

PDF, 254 KB

english, 2010

48

Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation

Fedorenko, Ivan, Berthon, Pierre, Rabinovich, Tamara

Journal:

Business Horizons

Year:

2017

Language:

english

File:

PDF, 595 KB

english, 2017

49

DC/DC Converter Design for Supercapacitor and Battery Power Management in Hybrid Vehicle Applications—Polynomial Control Strategy

Camara, M.B., Gualous, H., Gustin, F., Berthon, A., Dakyo, B.

Journal:

IEEE Transactions on Industrial Electronics

Year:

2010

Language:

english

File:

PDF, 1.41 MB

english, 2010

50

Excellence-Market Orientation Link: Some Consequences for Service Firms

Albert Caruana, Leyland Pitt, Pierre Berthon

Journal:

Journal of Business Research

Year:

1999

Language:

english

File:

PDF, 174 KB

english, 1999

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